Jeffrey T. "Jeff" Burton (born June 29, 1967), nicknamed "The Mayor", is a retired American stock car racing driver. He scored 21 career victories in the Sprint Cup Series, including two Coca-Cola 600s in 1999 and 2001 and the 1999 Southern 500. He currently serves as a color analyst for NBC Sports, having joined them upon their return to their coverage of NASCAR. His brother Ward Burton and his nephew Jeb Burton have also competed in the Sprint Cup Series.
From 1960 to 1984 the race was known as the World 600. In 1985, the race's name was changed to the Coca-Cola World 600. In 1986 the name was shortened to the Coca-Cola 600, or Coke 600 which it was referred to at the time. The name changed again in 2002 to the Coca-Cola Racing Family 600 referring to the Coca-Cola family of drivers who are sponsored by Coca-Cola. After 2002, the name returned to the Coca-Cola 600.
Burton began driving a handful of races in the Busch Series in 1988 in car number 69 owned by his father John Burton. He competed in the full season for Busch Series Rookie of the Year in 1989 in the #12 Burton Autosports Pontiac In 1990, he drove the #12 Armour Lower Salt Bacon Buick for Sam Ard, where he won his first career race.
He moved to J&J Racing's #99 Armour / Food Lion-sponsored Chevrolet in 1991 for one year before moving on to FILMAR Racing owned by Filbert Martocci where he would drive an Oldsmobile sponsored by TIC Financial Systems in 1992, and a Ford sponsored by Baby Ruth in 1993.
Burton would later make his first Winston Cup start in 1993 in car #0 owned by Martocci.
Burton ran his first Winston Cup race in 1993 in the #0 TIC Financial Ford Thunderbird for Fil Martocci.
1994 was Burton's rookie year in the Winston Cup Series, driving the #8 Raybestos-sponsored Ford for Stavola Brothers Racing. After 5 races, he reached a season-high 14th-place finish in the overall standings, but by the end of the year he dropped to 24th after being disqualified at the Miller Genuine Draft 400 for illegal holes drilled on the roll cage, a safety violation.
He had a season-high 4th-place finish on the way to earning 1994 NASCAR Rookie of the Year.
The next year, in 1995, Burton had one Top 5, along with a 9th-lace finish. He also missed 3 races and finished 32nd in points.