Indianapolis Motor Speedway

During the three-year centennial era, announced on May 23, 2008, special festivities which included a balloon festival to commemorate the first event, was held at two of the major races at the speedway, the Indianapolis 500, and the Brickyard 400. In February 2012, the facility was used to host events during the week of Super Bowl XLVI, which was held in Indianapolis.

See also:

Roger Staubach

Staubach led the Cowboys to a second Super Bowl win in the 1977 season. He threw for 183 yards and a touchdown, with no interceptions, in Dallas' 27–10 victory in Super Bowl XII over the Denver Broncos. Staubach also led the Cowboys to Super Bowl appearances in Super Bowl X and Super Bowl XIII, where they lost to the Pittsburgh Steelers both times by a total of eight points.

Since 2009, the speedway has hosted United States Auto Club quarter midget racing on an infield oval, called the "Battle at the Brickyard".

(Source: Wikipedia)