Chevrolet

In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name. Although the watches bear the name of Louis Chevrolet, they are not marketed or produced in association with General Motors.

The watch brand pays tribute to Louis Chevrolet, co-founder of the Chevrolet automobile company, whose father was a watchmaker and in his childhood helped his father at the workbench. The collection was called Frontenac, the name inherited from the race car company founded by Louis Chevrolet. The Chevrolet watch collection comprises automatic, manually wound and quartz models, equipped with ETA and Ronda movements.

See also:

Frontenac Montreal Metro

Frontenac station takes its name from nearby Rue Frontenac, which in turn is named for Louis de Buade, sieur de Frontenac et de Palluau. The godson of King Louis XIII of France, he was governor-general of New France between 1672 and his death in 1698. Frontenac is famous for repelling the attack of Sir William Phips, saying, "I will not respond to your general but through the mouths of my cannons and with gunfire."

The Louis Chevrolet Frontenac watches, manufactured in Porrentruy, the Swiss Jura region, feature the styling cues suggested by the Chevrolet cars. The collection was developed while applying the same materials as used in the car industry. Pearled appliques on the Chevrolet watches' dials remind the metal forms of the old dashboards. The number "8", Chevrolet's racing number, is sported on the case back.

See also:

Frontenac Montreal Metro

Frontenac station takes its name from nearby Rue Frontenac, which in turn is named for Louis de Buade, sieur de Frontenac et de Palluau. The godson of King Louis XIII of France, he was governor-general of New France between 1672 and his death in 1698. Frontenac is famous for repelling the attack of Sir William Phips, saying, "I will not respond to your general but through the mouths of my cannons and with gunfire."

(Source: Wikipedia)