In 2009—2014, the race was advertised on ESPN as Brickyard 400 presented by Golden Corral. The different name is due to a standing policy by NASCAR to not mention the race's title sponsor on-air more than the required twice per hour unless an advertising premium is paid to the network.
Under the terms of a new $2.7 billion television deal from 2015 to 2024, the race will be part of the NASCAR on NBC package. In 2015, the race will air live on NBCSN.
Also in 2015, the race is advertised on NBCSN as NASCAR Sprint Cup Series Racing from the Brickyard Presented by Golden Corral, with the Golden Corral sponsorship being carried over from ESPN. Crown Royal has never paid the advertising premiums required by NASCAR to be mentioned as title sponsor of the race, either to ESPN/ABC or to NBC.
The 2007 season was the start of a new television package. The contracts are for eight seasons, running until 2014. NBC and FX both egressed after the 2006 season, and ESPN and ABC have returned after a six-year absence, with ESPN last broadcasting the series' NAPA 500 from Atlanta in November 2000, and ABC telecasting the Brickyard 400 in August of that same year.
All races have been broadcast on radio through the IMS Radio Network. Since 2004, Performance Racing Network has co-produced the race. Doug Rice, who is the chief announcer for PRN, currently anchors the broadcast. John Andretti is the current driver expert.
PRN number space: The lower PRN numbers range from 1 to 32 and therefore there are 32 PRN numbers to search for when the receiver does not have information to narrow the search in this dimension. The higher PRN numbers range from 33 to 66. See § Navigation message.
From 1994–1999, Mike Joy anchored the broadcast. From 2000–2003, Mike King served as chief announcer. In 2004, Doug Rice joined King as co-anchor. In 2007-2008, the co-anchors were Doug Rice and Bob Jenkins. In 2009, Jenkins moved to Versus, and as a result, Chris Denari took over as co-anchor with Doug Rice.