Brickyard 400

Crown Royal Presents the 'Your Hero's Name Here' 400 at the Brickyard (formerly and commonly known as simply the Brickyard 400) is an annual 400-mile (640 km) NASCAR Sprint Cup points race held at Indianapolis Motor Speedway in Speedway, Indiana. The inaugural race was held in 1994, and the 400 was the first race other than the Indianapolis 500 to be held at the Indianapolis Motor Speedway since 1916.

In its inaugural season, the Brickyard 400 became NASCAR's most-attended event, drawing an estimated crowd of more than 250,000 spectators in 1994. It also pays NASCAR's second-highest purse, second only to the Daytona 500.

See also:

Hero MotoCorp

Hero Honda started in 1984 as a joint venture between Hero Cycles (sometimes called Hero Group, not to be confused with the Hero Group food company of Switzerland) of India and Honda of Japan. In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda.

Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity. In June 2012, Hero MotoCorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split from Honda Hero.

The term "Brickyard" is a reference to the nickname historically used for the Indianapolis Motor Speedway. When the race course opened in 1909, the track surface was crushed stone and tar. That surface was the cause of numerous and sometimes fatal accidents, so the track was repaved with 3.2 million bricks in time for the inaugural Indy 500 in 1911, giving rise to the name Brickyard.

Over time the bricks have been covered with asphalt, and now only a one-yard strip of brick at the start/finish line remains exposed.

See also:

1961 Indianapolis 500

Five months after the race in October 1961, the front straight of the track was paved over with asphalt, and thus the entire track was now paved in asphalt and only a single yard of bricks at the start/finish line was left exposed from the original 1909 brick surface. The remainder of the original 3,200,000 bricks now lie underneath the asphalt surface. This meant that the 1961 race was the last 500 in which cars raced on the original bricks other than those at the start/finish line.

From 2005–2009, the race was known as the Allstate 400 at the Brickyard, under a naming rights arrangement with Allstate Insurance. From 2011-2014, Big Machine Records was the presenting sponsor. Since 2011, Crown Royal has been the title sponsor of the race; Under Crown Royal sponsorship, the race has also been part of Crown Royal's "Your Hero's Name Here" program, in which the race is named after a U.S. armed forces member or first responder nominated by fans. Accordingly, the 2015 race was branded as Crown Royal Presents the Jeff Kyle 400 at the Brickyard.

See also:

Hero MotoCorp

Hero Honda started in 1984 as a joint venture between Hero Cycles (sometimes called Hero Group, not to be confused with the Hero Group food company of Switzerland) of India and Honda of Japan. In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda.

Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity. In June 2012, Hero MotoCorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split from Honda Hero.

The names of the winners of the Brickyard 400 are inscribed on the PPG Trophy, which is permanently housed at the Indianapolis Motor Speedway Hall of Fame Museum. Jeff Gordon won the inaugural Brickyard 400 on August 6, 1994. He is the most-successful driver in the history of the race, with a record five victories and three pole positions. Hendrick Motorsports has been the most successful team with nine total wins and five poles.

See also:

Art Arfons

He was inducted into the Motorsports Hall of Fame of America and the International Drag Racing Hall of Fame (Prior to 2005) "Hall of Fame Inductees", International Motorsports Hall of Fame, National Tractor Puller Association Hall of Fame, and the Summit County Sports Hall of Fame.

He is a three time World Land Speed record holder. He held the Unlimited Drag Racing Record and was a champion Tractor Puller.

(Source: Wikipedia)