Brian France (born August 2, 1962) is the American CEO and Chairman of NASCAR, taking over the position from his father, Bill France, Jr., in 2003. Time Magazine named him one of the "100 Most Influential of the Century" in 2006 and he was named one of the five most powerful sports executives by The Sporting News in 2005.
France grew up in the racing world, learning the logistics of NASCAR from a young age; though he was able to enter the family business, he did not have a trust fund. His first job in racing was as a janitor at the Talladega Speedway. France studied at the University of Central Florida but did not earn a degree. Following his first few years of classes, he instead entered the NASCAR company in order to learn the family business.
France managed several short tracks, including Tucson Raceway Park in Arizona in the earlier years of his career. He also ran the NASCAR Entertainment Division in Los Angeles during the 1990s, creating associations between NASCAR and the entertainment industry.
This included Hollywood films and projects advertising on NASCAR vehicles, the appearance of actors and other entertainers during NASCAR events, and NASCAR figures themselves becoming integrated into reality television, television dramas, cartoons, soap operas, Hollywood feature films, music videos, and mass paperback novels.
In 1995, he became the creator of the Craftsman Truck Series, which was launched from the competition department under his tenure there.
Following this he became the head of the marketing department, where he endeavoured to grow the product's youth audience, and began to move the company away from its title sponsor Winston cigarettes in order to facilitate this. His final position before becoming CEO was executive vice-president; he was also on the board of directors.