1994 Brickyard 400
During the reigns of Speedway presidents Tony Hulman (1946–1977), John Cooper (1980–1981) and Joe Cloutier (1978–1979, 1983–1989), the idea of hosting a second race at the Speedway was considered from time to time, but never actively pursued by the board of directors.
Around 1968, USAC proposed a race at the Indianapolis Motor Speedway for the USAC Stock Car division. It was to be called the "Tony Hulman Classic," but Hulman and the Speedway management politely declined the offer.
When Cloutier died in December 1989, Tony George was named the president of the Speedway. Upon his appointment, George immediately began taking the Speedway in new business directions.
In September 1991, A. J. Foyt filmed a commercial for Craftsman Tools at the Indianapolis Motor Speedway. While filming in the garage area, Foyt and Speedway president Tony George decided to take Foyt's NASCAR Winston Cup car for a few laps around the track.
Foyt was the first driver to do so, and later on, George himself took a few laps. The event was not planned, and had no implications, but sparked some interest and speculation for the future. It was apparently not the first time Foyt had driven a stock car at the track.
Foyt was known to have used his garage at Indy to store race cars during the summer months, and in 1979 was said to have taken his NASCAR stock car for test laps.
In December 1991, Tony George proposed to the board of directors a plan to hold a second major event at the Speedway. The board approved the measure, and the Speedway started taking steps towards hosting a second race, preferably a NASCAR Winston Cup event, but also considering IROC.
In 2007, IROC could not find a sponsor and postponed the first two races at Daytona and Texas. IROC went on hiatus in 2007 hoping to return with a sponsor in 2008. In March 2008, IROC auctioned off its tools, equipment, cars, and memorabilia, and went out of business.